1990's

New School leaders like Todd Chesser, Kalani Robb, Shane Beschen, Dino Andino, Matt Archbold, Pat O’Connell, Taylor Knox, Chris Ward and the Weatherly brothers all become Rusty team riders and icons for a new, mainstream era in surfing. They are dubbed the ‘New School’. In that time Rusty becomes one of the first surf companies to extend into skate, snow and wakeboarding, supporting such athletes as Tony Hawk and Willy Santos. While staying busy building his company into a global brand, Rusty continues shaping around four boards a day for a long list of pros and others.

PHOTO RIGHT: Craig Melia breaks it down for the New School. Surfing Magazine, February 1990

PHOTOS BELOW (LEFT TO RIGHT): Rusty off the bottom at Restuarants circa 1999. Special Kalani Robb, Surfer Magazine, October 1997. Pat O'Connell, Surfer Magazine, August 1997. Damien Hobgood, Surfing Magazine, May 1998. An original Rusty roundhouse, Restuarants circa 1999.

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